J&S Jewellery
2012 to 2026
Building the brand from the ground up, shaping its creative identity, and commercial product photography.
Creative Co-Direction
Defining brand aesthetics and product narratives across digital and physical platforms.
Visual Communication:
Utilising a background in national photojournalism to execute high-end commercial styling and photography.
Business Scaling
Navigating the growth from local workshop to shipping 300,000+ units to a global customer base.
Strategic Positioning
Managing brand presence across major e-commerce marketplaces and independent retail channels.
Managing online sales across our independent website, Etsy, and NOTHS to handle consistent, high-volume international orders.
Product Development
Co-designed all jewellery collections from initial concept to the final piece.
Stationery & Print
Designed our range of sentiment cards and printed inserts.
Brand Imagery
Handled in-house photography, from clean e-commerce product shots to lifestyle editorial campaigns.
Sourcing
Selected materials that balanced aesthetic appeal with functional design.
Marketplace Relations
Handled day-to-day interactions on platforms like Not On The High Street and Etsy.
Workflow Systems
Established and refined the internal systems for order processing and inventory management
Growing a small independent workshop into a global business that has successfully shipped over 300,000 pieces since 2012.
Studio Coordination
Managed the daily operations of our Norwich workshop, ensuring the team had the resources and environment needed to meet production targets.
Logistics & Distribution
Oversaw the dispatch operations, coordinating the shipping of thousands of items worldwide while ensuring accuracy and timely delivery.
Supplier Relations
Negotiated and maintained relationships with manufacturers and component suppliers to ensure we received the best quality materials at the right price.
Overseeing the entire journey of a piece, from initial design and prototyping in the workshop to the finished retail-ready product.
Sourcing
Selected materials that balanced aesthetic appeal with functional design.
Marketplace Relations
Handled day-to-day interactions on platforms like Not On The High Street and Etsy.
Workflow Systems
Established and refined the internal systems for order processing and inventory management
Available for Commissions
Based in Norfolk and London.